No matter how comfortable your kids’ beds are, they’ll still want to sleep in yours.
When Leon’s expanded their offering to include mattresses for the whole family, we launched a campaign that led with this insight that all parents know. By humanizing the approach, we were able to counter brand perception and drive results in a crowded category.
Not the same old stories.
Nothing gets kids to sleep quite like a bedtime story. To offer parents something new, we created The Instagram Bedtime Story, using the Instagram Stories feature. We started by creating a children's book called “The Magical Mattress” which explored the endless possibilities of dreams, and then partnered with an influencer to read the story and encourage parents to participate.
