Easy access to clean water is a fundamental human right, yet women in third world countries are forced to trek for hours every day just to get it. To help, we filmed a real woman’s daily walk for water in real time, creating a 4 hour and 17 minute pre-roll video on YouTube. Viewers were given a choice to either skip the ad, or help the woman skip her walk by purchasing a specially marked Brita product. All proceeds went towards building new wells in Africa.